Who's looked at you on Linked In?

I was just reading on TechCrunch that Linked In has released a feature that allows you to see who has viewed your profile.

When I first read this I thought that it would be disastrous for them. We had done extensive focus groups and surveys around this feature at Tribe. The responses were very interesting. Everyone wanted to see the details of who had viewed their page but did NOT want their profiles shown. In fact there was a very strong negative association with this. Ultimately we decided it wasn't worth the risk of doing this.

Linked In has done something smart which is that you only see the title and company name. If you're in a large organization you still get a large degree of anonymity. The fact that someone in product management from Yahoo looked at my resume is largely meaningless. There are hundreds if not thousands of them.

But then I think of Aggregate Knowledge. If it says that someone from the Product Management team looked at your profile its coming from a very small set of people.

Luckily they have an option to do invisible surfing. I think I'll turn that on.

Comments

[Morten Amundsen]

I find this very interesting. Did anyone elaborate on why they found it so negative?

[claw]

Hi Morten - the reasons varied. Most thought that revealing who they were might result in people feeling like they were being stalked. There was also a large degree of "ick" factor in this where people couldn't necessarily articulate it but they knew it didn't feel right.

[Ivancompany2008]

I'm sorry.please remove this message
Sorry.thx