Ads as Content

Erik Laurence made an interesting comment on my last post. He says:

What she fails to realize is it media companies are not about great content. They're about monetizing great content.

I agree with Erik that you do need to monetize the great content but I think we'd both agree that great content is the starting point.

One interesting thougth I had is can you have a site where the Ads are the content? So if you look at a magazine like Vogue - 90% of the content is advertising. Could you have a website that was the same?

I guess you could argue that the Million Dollar Homepage is an example of this but the problem is that once you've filled up the page you've made your million bucks and are done. How can you scale that?

Comments

[Erik]

MTV was built on content that was really advertising

[chris craven dickens]

With a publication like Vogue there's a symbiotic play-off between the luxury brand ads and the Vogue brand itself. It's a kind of mutual appreciation society for a rigorously policed micro-community.
Oh - and the readership might be important too!