Etech 2006 - Seth Goldstein - Root Markets

Web 2.0 = Attention 1.0

Attention about money or is Attention about time? In New York we focus on the $.

Is Attention about Privacy? It’s about sharing Attention. You want to express yourself as openly as possible, as publicly possible as early as possible.

Receiving Attention makes you influential.

Why Attention now? Web services have enabled the recording and sharing of attention choices in real time?

Root – an open exchange for the attention economy

PPA = promise to pay attention

PPAs form attention bonds

If you default on a PPA your reputaitno suffers.

Why are attention bonds important to wall street? Because they can be pooled, securitized and traded.

Historical analogy – wall street turned mortgage payment promises into a trillion $ CMO market.

Personal Attention – your attention is valuable

• Impression – fraction of a penny
• Click – 0.75
• Email Address - $1
• Mortgage lead - $25
• Army Application - $2000

Who do you want o pay attention to? Who do you want to keep your attention from?

We should own the attention data.

Root Vault – it’s a place to send your attention data. Send your attention data through an extension.

Cool visualization tool demo.